Korea Toy Business

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Product Development

Aurora World Korea produces licensed toys based on animation series and character brands, as well as its own toy brands for all demographics.

Aurora World Korea develops, designs, and manufactures plastic and soft toys, The Korean office also manages promotion, marketing, as well as CRM as Korea's leading master toy company.

Product Development Process

  • Roadmap

  • Marketing Strategy & Business Opportunity Analysis

  • Positioning and Conceptualization

  • Product Design and Development

  • Product Launch and Marketing